"Advertising agencies quickly prepared marketing research to find out the reaction of men to a woman wearing pants. Do you know what they found? Using newly developed technology, they tracked the path that a man's eyes take when looking at a woman in pants. They found that when a man looked at a woman in pants from the back, he looked directly at her bottom. When he looked at a woman wearing pants from the front, advertisers found that his eyes dropped directly to a woman's most private and intimate area. Not her face! Not her chest!" (p. 49)