Their desperation is showing.
I think there are several reasons, but I'll mention two.
The goyim are wide awake now. They miscalculated (as they often do) how effectively they could control the internet and, as a result, the number of goyim who are aware of the underlying problem has exploded. They need to succeed before the balance of power shifts.
Kabbalah teaches that the goyim must be exterminated and/or enslaved before "moshiach" arrives bringing in global Jєωιѕн hegemony. I strongly suspect that a significant contributor to their haste (rather injudicious on their part since turning up the heat makes it harder to boil the "frogs") is due to some occult gematria calculation. Whether the Gregorian calendar or the JMF calendar, I suspect that there is some numerology driving selection of the date. I have avoided the gematria because it is soooo boring and because it is sooo occultic, but a bit of research on this might be in order.