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Author Topic: Sell a hundred $40 cakes to make mortgage payment  (Read 1568 times)

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Offline Matthew

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Sell a hundred $40 cakes to make mortgage payment
« on: August 06, 2009, 11:00:24 AM »
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  • TEANECK, New Jersey (CNN) -- Actress Angela Logan has played many roles off-stage to earn a living. She's worked as a teacher, model and hairdresser and is studying to be a nurse.

    Angela Logan samples a bite of her Mortgage Apple Cake as Bake Me A Wish! founder Josh Kaye looks on.

    But when she fell into foreclosure on her Teaneck, New Jersey, home, Logan turned to baking an apple cake her family had always loved.

    "It was a flash of desperation," Logan said. "I thought, 'Wow. We could sell these cakes, they're so good.' "

    Logan named her delicacy Mortgage Apple Cake and resolved to sell 100 in 10 days at $40 each to meet a mortgage payment, pay off bills and qualify for a federal program that could lower her monthly payments.

    She advertised the cake to everyone she knew, including her classmates.

    "The hardest part was saying, 'Can you buy my cakes, this is my problem,' because admitting to your friends that you're in foreclosure, and that you need their help, that's a hard thing to say," Logan said.

    Two years ago, a contractor promised to renovate Logan's brick-and-stucco home. But instead, Logan says he took the money and did only a portion of the work -- leaving the entire second floor bare to the beams and plastic wrap still covering much of the exterior.

    Logan's financial squeeze tightened when one of the actress' talent agencies shut down without paying her for commercial work.

    The 55-year-old divorced mother of three fell far behind on her mortgage and other debt payments, leading her to seek help from Consumer Credit Counseling of New Jersey. Counselor Pamela Glass brainstormed with Logan to envision potential extra sources of income.

    "We put our heads together to make extra money," Glass said. "I said, 'Take a look at what you can do.' She said, 'I bake once in a while'. I said, 'Well, maybe you can do some baking.' "

    When Logan asked, neighbors, fellow church congregants and classmates responded. Soon she was baking night and day, two cakes at a time. Al Hamdi, general manager of the Hilton in nearby Hasbrouck Heights, heard of Logan's plan and offered the hotel's four giant ovens, letting her accelerate production.

    "She was going to do something out of the box to save her home and her family. That was the inspiring part for us," Hamdi said.

    Logan figures she's baked about 200 cakes -- double her goal. And since qualifying for the federal Make Home Affordable program, her monthly mortgage payment is dropping by nearly 20 percent

    Other Americans in a financial bind can also find creative answers to their cash crunch, Logan said.

    "Find your talent. Find something you can do that will help," she said. Video Watch as Logan describes the circuмstances that led her to bake the Mortgage Apple Cake »

    Many hobbies have the potential to generate extra cash: teaching a skill like playing an instrument or speaking a foreign language; home repairs for those who are handy; even dog-walking or pet-sitting for animal lovers.

    "Some people have extra skills they don't use," Glass said.

    Internet retailer Bake Me A Wish! got a whiff of the Mortgage Apple Cake and is preparing to mass-produce it and share the proceeds with Logan. The company says it already has 650 Mortgage Apple Cake orders.
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    "We're going to be baking cakes together, develop a whole line of cakes, Angela Logan Cakes," said Josh Kaye, president of Bake Me A Wish!

    Escaping foreclosure could propel Logan to a new career in baking. But she's still studying nursing, knowing from experience never to depend upon just one role.
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    Offline Matthew

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    Sell a hundred $40 cakes to make mortgage payment
    « Reply #1 on: August 06, 2009, 11:02:54 AM »
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  • Now this is why you shouldn't have a $4,000 mortgage payment -- even if you can afford it right now. You might not ALWAYS be able to.

    Just think, if she had a normal-sized house in a normal (not ridiculously expensive) area, her mortgage would be $800 or $900 a month -- and that's for a good-sized 3 bedroom house.

    She could sell 100 cakes at $7 or $8, which would obviously be easier than selling 100 at $40!  There are only so many rich people you can contact.

    The lower your monthly expenses, the more chance you'll be able to survive in this Greater Depression. It's survival of the Fittest -- or the Frugalist.

    Matthew
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