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The book spends most of its content on Biblical topics and on addressing social media topics.
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It seems to me Sungenis has been overly sensitized to the effects that social media might have on his efforts.
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After being blind-sided by the unforeseen reaction against
The Principle, he's trying to prevent a repeat this time.
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Overall, it appears he imagines his enemy is the current fad of
the appearance of flat-earthism popularity.
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Perhaps he figures there is a market share in selling books to flat-earthers which he doesn't want to miss out on.
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In the end, he's facing the same dilemma he faced with the movie, since flat-earthers aren't interested in the facts.
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Lawrence Krauss and his mind-numbed lemmings aren't interested in the facts, either.
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They're quite happy with their inane drivel like,
"Nothing is everything," and
"The unknowable is knowable.".