I've heard so many times that even if you're broke, you can still "prepare" to be ahead of so much of the dumb sheep.
How, you might ask?
MENTAL PREPARATION. He addresses it in this video. People will be like deer in the headlights, delusional, rationalizing "it will get better soon" or "they will come and make it all better" meanwhile precious time is being lost.
Just being psychologically prepped -- knowing, for example, how fragile our civilization is, and half-expecting a collapse to happen "any year now", will put you ahead of so many people RIGHT OFF THE BAT.
And then of course, if you have basic skills/equipment/supplies (i.e., "preps") it just goes up from there.
What fascinates me about this point is that EVERYONE can achieve this. Everyone can cast off "normalcy bias", practice being rational, and habitually keep themselves plugged in to reality. But if you habitually ignore reality now, maybe you're preparing yourself to be delusional when SHTF. So... get in the habit of always acknowledging and accepting reality. That is also a habit, a muscle you have to train!