I think what struck me was the departure from their grass roots origins.
Archbishop Lefebvre's organization was about truth, keeping the Faith, and doing good works to build up the Church. Usually, there wasn't much time & resources left for things like branding corporations and slick videos produced by outside companies. Usually one of the Faithful would donate his time to edit a given video, etc.
I mean, a video can look good (edited, etc.) without looking like it came right off the Evening News with Dan Rather.
You're right, the only bad part really was the intro (with all the videos scrolling by on a big globe, etc.) it was very "high production" which reminded me of the TAN videos.
Look at 0:17 to 0:28 and 3:10 to 3:20.
But the actual content of the TAN one(s) were way more irreverent, etc. and I'll give you that.
But Fr. MacDonald was talking rather slow, like this was way more important than just a sermon. This was for TV! It's hard to put into words, but that's the best I can explain it.
But give 'em 5 or 10 years...