Sean,
What are the 2 great commandments? Love God with your whole mind, body, spirit and being...and love thy neighbor as thyself.
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The commandments are not: Avoid evil, hate satan, and don't hurt your neighbor.
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Pro-life is much more all-encompassing an ideal than simply, anti-abortion. "Traditionalist" or "orthodox" is more explanatory of Catholicism than Resistance. "Love of God" is wider and broader in scope than just avoiding evil.
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It's much more than simply psychological branding; it's about the goal. The goal is to teach and preach the Faith, which is a positive thing. The goal is not to destroy contrary viewpoints/religions.