More on the rebranding:

http://sspx.ca/en/hom-slide-sspx-platform

New Internet Platform for the SSPX

Over the past two years, much time and energy has been devoted to renovating our avenues of communication, both in paper and in electronic publications. The main purpose of these efforts has been to provide easy access to clear, authoritative information concerning the SSPX and its apostolate.

In the past, the communications network of the SSPX has been criticized as vague, inconsistent, lacking synergy and hierarchy. Often people could not find the information they were looking for, and they lost interest. Additionally, the numerous publications of the SSPX have varied greatly in content, tone, look, and feel, and this variety of expression caused confusion and even commotion.

Core information about the SSPX, about its key concerns, and about its essential mission in preserving the Catholic priesthood has not always been easy to find.

In order to remedy these problems, the districts of the U.S. and Canada, working under the guidance of the General House, have improved their means of communication so as to present more clearly the unchanging message and mission of the SSPX.

The first fruits of these labors were a revised Angelus magazine and updated district newsletters: the Regina Coeli Report, Ad Orientem, and Convictions. Now we are proud to launch a new SSPX Internet platform. Several other projects will follow in the future.

All these renovations seek to highlight the essence of the SSPX and its mission, to make our work easier to recognize and to understand.

You have to laugh at this. I know the website is still being retooled but here is what I found under "Apostolates."

http://sspx.ca/en/community/apostolates

Apostolates
You are here:homecommunityapostolates
An apostolate is simply a persistent, exterior manifestation of Christian life, one seeking to draw souls closer and closer to God. Such works can take many forms. Simply living a good, moral life is, in fact, is a powerful apostolate, one accessible to everyone.

The SSPX also encourages and organizes groups of zealous men and women around specific apostolic goals. These groups engage in a wide variety of activities, ranging from care of the sick and feeding the poor to prayer crusades to public profession of the rights of God.

Details for all the various apostolates available in your area are listed below. Check them out!
 
Overview of Apostolates


 
Altar and Rosary Society

The new "positive" spirit of the SSPX reminds me of what Pope John XXIII said at the opening address of the Second Vatican Council:

Pessimistic Voices

In the daily exercise of Our pastoral office, it sometimes happens that We hear certain opinions which disturb Us—opinions expressed by people who, though fired with a commendable zeal for religion, are lacking in sufficient prudence and judgment in their evaluation of events. They can see nothing but calamity and disaster in the present state of the world. They say over and over that this modern age of ours, in comparison with past ages, is definitely deteriorating. One would think from their attitude that history, that great teacher of life, had taught them nothing. They seem to imagine that in the days of the earlier councils everything was as it should be so far as doctrine and morality and the Church's rightful liberty were concerned.

We feel that We must disagree with these prophets of doom, who are always forecasting worse disasters, as though the end of the world were at hand.

A Basis For Optimism

Present indications are that the human family is on the threshold of a new era. We must recognize here the hand of God, who, as the years roll by, is ever directing men's efforts, whether they realize it or not, towards the fulfillment of the inscrutable designs of His providence, wisely arranging everything, even adverse human fortune, for the Church's good.

http://www.catholic-forum.com/saints/pope0261i.htm

As bad as this branding is, we shouldn't allow it distract us from the more sinister aspects of this.

It's not just a matter of hiring an image consultant.

It's about abandoning their teachings, pushing people out to impose the new order.

The change in the SSPX isn't just about getting more people in the pews and getting more money.

Bishop Fellay admitted he was willing to cause a split.  The SSPX has lost contributors with its new policy.

Let's not pretend this is all about wanting to be successful (which most people, unfortunately, imagine is an innocuous desire - despite the tendency among people to exchange principles for "success")

Smurfs?  C'mon.  Even the most liberal SSPXer knows this is made up.

I suppose the new section eventually coming on the website will contain something like this...

Music!

Yeah the site's gone all fluffy which is unfortunate. Diplomacy does not mean you have to dilute the message.

On the other hand, a person from the NO reading the site will read all the comments on "Catholicism vs. Modernism" and find himself siding with all the statements pertaining to modernism. If as he realizes that modernism is a heresy, something good might happen.

Quote from: obscurus

More on the rebranding:

Quote

http://sspx.ca/en/hom-slide-sspx-platform

New Internet Platform for the SSPX

Over the past two years, much time and energy has been devoted to renovating our avenues of communication, both in paper and in electronic publications. The main purpose of these efforts has been to provide easy access to clear, authoritative information concerning the SSPX and its apostolate.

In the past, the communications network of the SSPX has been criticized as vague, inconsistent, lacking synergy and hierarchy. Often people could not find the information they were looking for, and they lost interest. Additionally, the numerous publications of the SSPX have varied greatly in content, tone, look, and feel, and this variety of expression caused confusion and even commotion.

Core information about the SSPX, about its key concerns, and about its essential mission in preserving the Catholic priesthood has not always been easy to find.

In order to remedy these problems, the districts of the U.S. and Canada, working under the guidance of the General House, have improved their means of communication so as to present more clearly the unchanging message and mission of the SSPX.

The first fruits of these labors were a revised Angelus magazine and updated district newsletters: the Regina Coeli Report, Ad Orientem, and Convictions. Now we are proud to launch a new SSPX Internet platform. Several other projects will follow in the future.

All these renovations seek to highlight the essence of the SSPX and its mission, to make our work easier to recognize and to understand.

This is just a bunch of jargon to promote a new-sspx religion; and "disguise" it with different banners.  Along with, so no one will notice, to get rid of the "old stuff" within this new distraction, then use it to inject the "new orientation".

It seems to me that this has been planned for a while, i.e. branding.

Take for instance, that 2012 conference in Kansas on the "Papacy".  It seem to be timed and calculated to coincided with Bishop Fellay's new "practical deal" with conciliar Rome; until it got squashed by a strong Resistance!

It is all coming together.

Over the past two years, eh?  At least they're honest enough to
admit it was lying in wait, premeditated, 'special circuмstances'.

(In California criminal law, special circuмstances amounts to being
eligible for the death penalty in murder cases, for example, lying
in wait, premeditated murder, intent to cause intense pain or to 'get
even' and 'settle the score'.)


In the past, the communications network of the SSPX has been criticized as vague, inconsistent, lacking synergy and hierarchy. Often people could not find the information they were looking for, and they lost interest. Additionally, the numerous publications of the SSPX have varied greatly in content, tone, look, and feel, and this variety of expression caused confusion and even commotion.

Core information about the SSPX, about its key concerns, and about its essential mission in preserving the Catholic priesthood has not always been easy to find.


Vague, inconsistent, lacking synergy and hierarchy -- of course those
things would be missing when the SSPX was in the process of
abandoning its old ID in favor of a new one!  

People couldn't find the information they were looking for because
it had been REMOVED, since it wasn't part of the new M.O.

No wonder they "lost interest."  What was there to be interested in?

The variety of content, tone, look and feel can ALL BE EXPLAINED by
getting rid of the old and looking for the new -- this is the best
reason for B. Fellay to hire a Dutch Together-man to put this whole
mess into some presentable form for mass-consumption.  

Now the "core information about the" NEW SSPX, "concerns, essential
mission and preserving the" NEW IMAGE of the so-called Catholic
priesthood will be much easier to find.