I agree with St. Ignatius that many of us have grown too soft. We expect "push notifications" like on our smartphone. We expect THEM to come to US, carried in on a silver platter. We don't want to have to WORK FOR IT anymore.
I do want to underline my point about chapel publicity. The chapel I coordinate (St. Dominic's) has a website, Facebook page, CathInfo exposure, and very high Google search position for many important search terms. Stella Maris and other Bp. Zendejas chapels don't have a website at all. So, naturally, St. Dominic's should be bursting at the seams with parishioners, right?
Wrong.
I was thinking about it some more, and it occurred to me: the only thing St. Dominic's gets from all the publicity (that Stella Maris probably does not -- it is almost exclusively word-of-mouth) is that we get LOTS of in-and-out, revolving door visitors. One might call them "low quality" since they don't last. They easily found the chapel, and just as easily left it: Those new to Tradition, Home Aloners, Novus Ordo curiosity seekers, those who barely belong here, Grandmas who want their 8 year old grandchildren baptized (you can imagine how Catholic the parents are!), Hispanics from Seguin 15 min. away who think driving 45 min. to San Antonio for the SSPX is too much trouble, etc. (And yes, I include Home Aloners in this list. They find our chapel, and we assume they'll be coming regularly. NOPE! They're so used to being home alone on Sunday, they are happy to continue this habit. They come a few times, and then reduce their frequency to once a decade.)
Don't get me wrong: all these categories of people are welcome here. I'm not running a cult or a club. It's for any Catholics wanting true sacraments and to be taught the unchanging Catholic Faith. It's not my place OR intention to gatekeep.
Though they come from many different backgrounds, they all leave -- usually after one visit -- because essentially they don't belong. Some even leave before coming once! They don't understand or fervently support +ABL's movement. Or they aren't used to going to church anymore, and have completely lost the habit. NOTE: We are extremely welcoming here. We are as polite and pleasant as can be to any newcomers. And I make it my mission as a coordinator to make things run as smoothly as possible. As it turns out, the music almost always turns out beautifully.
But they always leave on their own, for some reason. I can't think of any super controversial sermons being delivered, either (e.g., the h0Ɩ0cαųst, 9/11, women in pants). It's like they just figure out it's not for them.
That's probably who Bp. Z is "missing out on" by not advertising more broadly. I don't know what else to possibly conclude. And I certainly can't bring myself to criticize him, as if he's really missing out. I've seen what he's "missing out" on. It's not much; trust me!