Speaking of having a big website to publicize a Resistance chapel, I want to underline a point.
What has it done for our chapel here?
Basically nothing. We've had more people through here, but in one window and out the other, like cross-ventilation. No tangible long term benefit to the chapel. There are only so many well-formed Traditional Catholics who understand the fight (Modernism, Vatican II, etc.) and who understand the Traditional Catholic movement -- the justification for disobeying the Pope, and the LACK OF NEED for any kind of permission from Conciliar authorities.
You can have all the advertising in the world, but you can't reach people who don't exist! The fact is, everyone with the old SSPX position is probably with the SSPX, and chances are they STILL are with the SSPX for practical reasons. Throwing money and resources into a blog or other advertising is not likely to have a great effect.
Believe me, I've tried! I've spent hours talking to people on the phone, in person, after Mass, etc. and although we are super-friendly and accommodating with newcomers (no horror stories here!) everyone decides they don't belong and they stop coming at some point. The priests didn't give a sermon on the h0Ɩ0cαųst or anything controversial like that, either.
(By horror stories I mean classic Trad horror stories like going up to a young married couple and asking, "Are you pregnant yet? You're not using birth control are you?" or going up to a woman and saying, "That dress is immodest, you slut!")