Once one looses sight of what Fr. Doran is saying, or never knew it at all, they begin trying to attract people to their chapels by spending big money trying to make them look like traditional diocene built churches, so as to show people we are no different, look at the beauty. We'll, what that attracts are people that are there for the wrong reasons, the "smells and bells, and we are just like all Catholics, we just like the Latin Mass" types. This is what has been happening at my chapel. Had we remained in our humble old church, we would be a smaller congregation (75 people versus like 125 now ), but it would be composed of real Catholics who know why they are there. The others, they would leave in a minute if we had to go back to the old building.
For every SSPX expensive diocene looking chapel, you can buy maybe 5 humble chapels and serve the serious Catholics, the ones sent by God. The quicker the SSPXers get away from building monuments, and return to the desert/refugee mindset, the faster we will see a return to holiness among the laity, as there was at the beginning of the SSPX.