It was already "coded" in this new Bud Light commercial. …
A century ago, Eliot declared, "I will show you fear in a handful of dust," and a decade later Waugh ran with it. Now a recent arrival on this scene proclaims that he will show you a kill message embedded in a TV commercial for a beer that no one who is clever enough to decipher a five-letter word jumble has ever drunk or is ever likely to drink. How's that for genius-level subliminal encryption and decryption!
If the commenter were to choose one day to expend on, say, literature or philosophy a quantum of energy comparable to what he presently expends on watching television, those much younger than I might be able to look forward to reading the definitive concordance to Finnegans Wake
or to the late dialogues of Plato or to something else equally resistant to easy explanation. O happy day!
In the meantime, one who contemplates the downward movement from Eliot and Waugh to B USC90 and Bud Light might be forgiven for wondering whether the gentleman is making appropriate use of the limited time at his disposal.