Not just "vaccinated" (we've heard that term for years) now it's about being "boosted" as well.
Being boosted sounds like such a great thing, doesn't it? It's a good thing, like having a "choice". Being PRO- something is positive as well.
How about Pro-choice! That sounds really positive and a good thing, right? I don't like the idea of NOT having a choice, so one HAS to be "pro-choice".
But what if we call it what it is -- like baby murder? Are you anti-life? Pro-murder? Sounds a bit different now, eh?
How about we talk about what "abortion" REALLY means? Puncturing a baby's skull and vacuuming out the contents? Or, tearing a living baby in the womb limb from limb.
Advertising experts and propaganda scientists have fine tuned all this, run it past focus groups, tested different groups of people, and have honed their art to a fine degree.