"Urging" is not the same thing as demanding. And the reason that they're not demanding it is that they know full well they have not the legal authority to restrict your private behavior in your private domicile. Covid is a matter of (supposedly) public health, and thus, public officials have the right (or stupidity, depending on their edicts) to regulate public behavior -- i.e., commercial establishments, public events, public spaces, etc.
The second reason is that they will look even more foolish if they try to actually enforce such a ridiculous suggestion.
The best way to deal with all of this is to ignore these communications to the public, from any level of government. About fifty percent of this effort has to do with "enforcing" a particular atmosphere of obedience, fear, and conformity. They WANT you to react because they want to enforce it through social norms, since they cannot enforce it on a practical level. Stop worrying about it and stop conforming. When you go into a commercial establishment with signs blazoned all over about No Mask, No Service, comply in a token way but behave as if there's basically no one around you and that you are unconcerned about self-appointed deputies. Only conduct your business as you need to in that location. If your mask falls, etc. (my cloth face covering loosens regularly), just act as if it's normal and not an emergency.
It's very different, obviously, when you're in a home celebrating Thanksgiving. That's why I'm not going anywhere and why I won't be visiting my sister in December. I refuse to conform to sheer nonsense. I've never been terrified of illness except any for which I know there is no cure or for which there are known, frequent, and significant after-effects for the majority -- which is not true for Covid.