Bishop Williamson would "love" this --

Talk about a disconnect from reality!

* Name is "Just Mayo"? Check.
* Nice graphic of an egg on the label? Check.
* No eggs at all in the product...HUH?

It uses food starch, pea protein, and canola oil to approximate the consistency of real mayonnaise.

The egg on the label is what kills me. Talk about false advertising!

Even the FDA doesn't like this -- they think that mayo has to contain eggs.


What makes mayonnaise mayonnaise? Is it the white coloring? The thick paste-like consistency? A bland taste that nicely complements a turkey sandwich?
According to the FDA, the answer is: eggs.
The FDA has issued a warning to Hampton Creek Foods for its product "Just Mayo." The food startup cannot call its vegan, egg-free condiment "mayo" when it doesn't contain the key ingredient, said the FDA in a letter from August 12 that was made public Tuesday.
"We don't plan on changing the name," said Hampton Creek CEO Josh Tetrick.
Just Mayo is a mayonnaise substitute made from ingredients like canola oil and pea protein. While the front of the bottle features an illustration of an egg, the label also proudly states that the product is "egg-free."
It is currently sold in large chain stores like Whole Foods (WFM) and Target (TGT) alongside other vegan Hampton Creek products Just Cookies and Just Cookie Dough.
"The use of the term 'mayo' in the product names and the image of an egg may be misleading to consumers because it may lead them to believe that the products are the standardized food, mayonnaise, which must contain eggs," reads the FDA's letter.
Tetrick said he spoke to the FDA earlier Tuesday and the agency is open to sitting down and talking about a solution.
"I feel very good about the thoughtful and honest response we'll give back," said Tetrick.
It's not the first complaint against Hampton Creek for its use of the word "mayo."
In October 2014, Unilever (UL), which owns Hellmann's mayonnaise, filed a lawsuit against the company for false advertising. It abruptly dropped the suit a few months later. In a statement at the time, Unilever said it would instead pursue the issue with "industry groups and appropriate regulatory authorities."
When asked if he thought Unilever was behind the FDA's inquiry into his product, Tetrick said, "I'm sure."
The FDA, the go-to regulatory authority for food, also cites Just Mayo for other issues. It says ingredients such as food starch and and beta-carotene don't conform to the standard definition of mayo. Just Mayo also contains too much fat to make claims about the health benefits of being "cholesterol free," according to the letter.
According to Tetrick, other products don't meet the FDA's definition of mayonnaise but still use the word in their name. For example, mayonnaise dressings that don't contain the required 65% vegetable oil.
The exact origin of mayonnaise is still debated, but it rose to prominence in the 18th century and was likely created in France or Spain. The most basic building blocks for the recipe are egg yolks and oil.

Miracle Whip doesn't claim to be mayonnaise (it's a "dressing"), and that even has eggs in it!  I think it is obvious that this company is trying to dupe consumers.

There are a lot of simple DIY mayo recipes out there, people don't have to buy it.

Yep. Takes a matter of a couple minutes, with ingredients that you likely already have on hand. More affordable, healthier, and tasty!