Sterling will lose under his contract, in the end it will be his own signature that is his worst enemy.
Sterling has 30 days to pay the fine or he is out under the terms he agreed to.
I agree that Sterling must sell the Clippers.
I do think though that the NBA never should have imposed that fine in light of the fact that it was a tape recorded personal conversation.
I also do not like the fact that people here and there have been stating that Sterling should have no say in who he sells his own team too. His contract says that the NBA must approve the ownership change, but Sterling should have the right to determine for who and what he wants to do business with.