Author Topic: Saturday Evening Post  (Read 631 times)

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Offline Trinity

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Saturday Evening Post
« on: June 11, 2007, 12:34:27 PM »
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  • Are they still around?  At a yard sale this weekend I ran across 3 copies from 1949 along with a Collier's from that year.  They were in the free box so I figured the price was right and I took them.  In 1949 both magazines sold for 15 cents.  

    I've only perused one Post so far and was surprised to see that it mostly held short fiction---and advertising, of course.  There was one article in the editorials about the Truman administration ushering in socialism, for which remark the Post was chastised by a number of readers.  It went on to explain why it said that, pointing out that inadvertently he was accomplishing it.  The title was "We Could Slip Into Socialism While Hating It"  Catchy, huh?  It speaks of the administration goal of seeing that every man gets his share of the wealth (robbing Peter to pay Paul), subsidizing competition in the steel industry, raising medical care and social security costs, lowering building costs by subsidizing, not cutting waste, and increasing rental housing via rent control.  In a tribute to big brother, the magazine says, "...the president's program leads straight to socialism, as must any program which rests on the assumption that the Government is responsible for the economic welfare of every citizen, that the Government must give him Federalized medical care and subsidized housing, underwrite farm prices and dictate the minimum which people may accept as wages and how much they shall be permitted to retain as "profit" in the unlikely event that the concept of profit can survive such a hodgepodge of mothering."  All these ideas were laid at the feet of CIO planners.  (What are those?)

    The next of the editorials was about the gov't sueing the railroads for not giving them a good enough deal during the war.  But I found the ads most interesting.  Did you know that in 1949 car advertisers were mostly peddling the power of the engine?  Only two (Studebaker and Frazier) said anything about the beauty of the car.  All the toothpaste ads were heavy on dentists' testimonials.  Strange things were advertised, such as Goodyear's crosswind landing wheel (for planes), ball bearings, Caterpillar Diesel, Marfak chassis lubicration (Texaco), Pullman cars, International trucks (commercial), Timken tapered roller bearings (for trains), RPM delo (diesel engine lubricating oil for trains), and getting your Ritz crackers to the store on time with Fruehauf Trailer Company.  ?????

    Our old friends Wildroot hair creme and Barbasol are there, and Elsie the Borden Cow is in the grocery store with the whole family giving her spouse a lecture on budgets.  Cigarettes both pick you up and calm you down.  Betty Crocker is on the back cover selling Cheerios, clothes irons and toasters (General Mills).  Those  :cussing:  insurance companies are in there, too, telling their lies and making false promises.  Even Canada advertised it's wonders.  There's probably more, but it escapes me at the moment.
    Please pray for the repose of her soul.


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