So he's trying to be the Trad version of Alex Jones?
He wishes! For Alex, it looks to be mostly an act designed to maximize his appeal, whereas Eric has it switched around: he tries to present himself as a reasonable human being and only reveals his Mr. Hyde persona when he's been forced into a corner or his fantasy life is threatened. Alex is part of a much greater intelligence network, though with Eric it seems to be an operation with the goal of maintaining an increasingly fragile bubble universe, population 1. And I don't believe Jones will ever have to worry about buying followers, lol.
But as far as having the effect of discrediting every single thing he gets his hands on? You bet!