“For celebrities like Demi Moore, Ashton Kutcher, Lindsay Lohan, Britney Spears, Madonna-and even Madonna's daughter Lourdes-it has become fashionable to wear a "Kabbalah" bracelet made out of braided red string to protect them from "the unfriendly stare and unkind glances," as the Kabbalah Centre (where the string sells for $26 a length) puts it.”