Oh ok. I thought you were referring to the bitter taste of purer olive oil as nasty. That's what's really good even if acquired. I don't like the tasteless supermarket stuff at all. We spring for the good stuff because we don't cook with it, we just use it for salads or bread or to "butter" veggies so we don't go through as much. I'd rather have less of a good thing than a lot of a lesser quality thing. Same goes for chocolate actually. I agree it's hard to pick through all the brands and find which are better quality.