Eh, it's harmless fun. I just did mine from blonde to brunette (more like light brown) just ...because. I'd worn my hair long, straight, and blonde forever, and people kept nagging me that I needed a change. I didn't care for a long time, but then I figured I'd surprise everyone heh. I didn't want a cut or a perm, so I did the brown color.
(Then I read that it's common for women to color their hair after their mothers' pass, and my mother passed earlier this year, so I'm probably just a statistic.)
I'm enjoying the change, but warn her that lighter roots come back in, and she might look like a skunk LOL. (Easily fixed: they just paint lowlights into the roots to "blend" the new growth into your colored hair.)
If I started to go gray, I think I'd cover it somehow, just because I personally dislike the blonde/white-gray combo. I haven't thought that far yet, but most older women I know seem to choose to cover their gray, or go all gray. Get this: at their husbands' requests. Men care more about it than you think. Our employees are mostly male, and I hear them complaining about their wives' "frumpy dresses", or hair, "ugly glasses", etc. My husband definitely has input into my "style".
So I know men care more than they admit. :detective: