In the article, some employee from Barilla was concerned about the company becoming known as an "out of date" brand. There is a large percentage of humanity that views values as something passing in and out of favor. These people could theoretically be called the Sons of Perdition. While they may not engage in out and out evil practices, they consider edicts from Our Lord as something from the past which, to them, means it's no longer to be followed.
This viewpoint is Modernism in action, not in the Novus Ordo or the university, but in the daily lives of people.