Brick and mortar will not return to normal until store owners allow us to remove our masks. The reason is that browsing is a huge factor in everyday profit. Any kind of retail store -- grocery, gifts, hardware (yes), etc. I was once a huge browser, and I would say that browsing accounted for at least 50% of my purchases. This may be more true of women than of men, but we women shop more and shop longer than men do, anyway -- except for cars, lol.
If you think most people -- male or female -- really want to hang out in a store with a paper or cloth diaper over their faces, for an extended period (not counting transportation, parking, walking there, waiting in the checkout line), then you (store owner or policy maker) are pretty naive. I observe that most people now run in and run out. They do their business; they cut short their store time, even when they're not doing so out of courtesy for those shoppers waiting outside to get in. I now "shop like a man" -- reluctantly, purposefully, and with no lingering.
Prolong the mask mania and watch even more businesses permanently close.