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He's hoping to start a revolution against modernist architecture, a movement for his new career.
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How about a study of the Jєωιѕн ѕуηαgσgυє styles of building design?
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Here is another good analysis by Paul Joseph Watson on the hideousness of modern architecture and its impact on societies, despite not mentioning the Jєω behind it.
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I've yet to see a ѕуηαgσgυє with an uplifting appearance.