What most people believe about the "Mandela effect" is that it's evidence of other dimensions -- close to our own world, but NOT QUITE. Have you ever heard people throw around the phrase "this timeline..." as in, "I hate this timeline." -- that's what they're talking about. Time travel and/or travel between "parallel universes". It makes for great sci-fi, and I enjoy such shows/books personally, but it's COMPLETE FANTASY.
For that matter, Deja Vu is offered as evidence for Reincarnation.
Which is why you have to be on your toes to downplay these phenomena, if you wish to fight error in all its forms. Personally, I think the Mandela effect is stupid. It's basically "One human being can be wrong...but if a billion people are wrong, it's spooky." Why? Humans are always wrong about stuff. Multiply by a billion, now you have a BILLION people that think Mr. Peanut oops I mean the Monopoly Man, had a monocle. So what? Humans are wrong all the time. Why not a bunch of them en-masse?
People think Fruit of the Loom had a horn (think: cornucopia) as well as a pile of fruit. Well, the two USUALLY go together, so people basically REMEMBER IT WRONG. Human memories are notoriously bad and unreliable. They say that every time you access a memory, you RE-WRITE to that spot in your brain, with slight differences. So your memory literally changes every time you recall it!
And in this age of mass media and mass programming, OF COURSE people are going to share the same ideas, both true and false. It's basic psychology. If I lead your mind with a few key phrases (or nouns), I can get 99% of people to think the same "next word". Mentalists do this kind of thing all the time, and make a living off it.