I think we can all relate to the fact that we always notice imperfections in our appearance much more than others do. It seems that the excessive use of plastic surgery, make up, etc. is due to an obsession with finding imperfections and frankly analyzing one's face too much, to the point that women begin to see ugliness or defects where there aren't any, and thus use too much of the "remedies", if you will, to their apparent ugliness.