At the same time, Watson might be a little to enamored by the notion of simply being popular (as a movement) to realize a more important, and bleaker truth:
I think that one of the reasons the alt right has "taken" off (inasmuch as it has) is more profound than just being sick of leftist tyrants. I think that the alt-right is emblemized by mid-twenty males. They woke up one day (or over a series of days), looked around, and despaired at everything they don't have. They have no family because their parents are divorced and it's not like they can get married because the women either have careers or children out of wedlock (with multiple guys, to boot). They have no children, or if they do, they're being raised by a woman with a number of guys (or no guys) who works in a call center. They're not GOING to have children because again, the available women either don't want them or already have as many as they want. Of course, they have no land, because it's not like they're going to inherit it from their parents who lost their homes 2006-2010, and they sure as hell can't afford it because they themselves are working for maybe $15/hr in a small apartment with a cat, struggling to pay off at minimum ten thousand dollars worth of debt for a degree that has proved to be worthless because everyone else has it and employers are back to caring about experience. In other words, they quite truly have no future. What would be completely ordinary and taken for granted sixty years ago: you go to primary school, meet a decent girl toward the end, marry her, work at a local manufacturer who pays you enough to buy a house, have kids, grandkids, rinse, repeat, die happy at least on a natural level-- is now extraordinary. The twenty-five year old today who can make this happen is not the norm at all, he's the lucky one!
The alt-right is composed of men whose legacies have been aborted by feminism, and they're pissed off about it. I've not heard many articulate it to that extent, so maybe my assessment is off, but I think more likely it's just such a bleak reality that they don't really want to talk about it. So while it may indeed be the new counter culture and it may indeed proceed from anti-authority and hyperindividualized sentiments, there's plenty of traditional sentiments at play here to, ones that are so essential and instrumental to mankind's basic functions-- indeed, sentiments that are virtually inextricable from mankind's basic functions-- that I don't think one can deny the role they play in the equation, even if it's not consistently articulated.