Columbia Sportswear CEO Tim Boyle, who is 76 years old, recently launched a viral challenge promising to give away his $3 billion company to anyone who can prove the Earth is flat.
The campaign video invites participants to photograph a literal “edge of the Earth,” with Boyle joking that the winner receives the entire company.
A spokesperson in the video clarifies that the image must show a real physical termination point of the planet.
The stunt is part of Columbia’s marketing campaign, using humor and satire to spark global attention and online debate.