The main thing is that any protesting or resistance needs to be ORGANIC. Not some hollywood, News-at-11 movement that can be infiltrated (agent provocateurs?), co-opted, and then used against the good guys.
By ORGANIC I mean it needs to be grass-roots and above all REAL. It should have deep roots in each participant. Each person needs to want it, do it, feel it. For example, refusing the mask for the nonsense that it is.
If a $7/hour employee asked you to hop on one foot for 1 minute as a condition of entering the store, would you comply? What if you were required to wear a talisman as a show of faith in a new, national man-made cult or false religion?
The mask is the exact same thing. It should be rejected for the childish nonsense that it is -- regardless of who is pushing it.