Comes out to around $200 if you were to buy everything yourself, brand new:
Rosary: $17
St. Benedict Tassel Medal: $10
Chrism Candle: $30
St Michael Statue: $35
Ripperger Book: $18
Marshall Book: $18
Bronze Medals: $50 (between $10-20 each)
St. Benedict Holy Water bottle: $5
Salt: ..$1?
Chalk: ..$1?
Custom "Spiritual Defense" cardboard box: PRICELESS (dunno..$10?)
Right, so Marshall is losing $1 on each sale, as if he were paying retail, and even your prices above are bloated. He's easily grifting $100 profit of this thing.
He's got his own book at cost, so full profit on his book, probably gets a kickback from Ripperger, since the two are buddies, can get all the other items from their wholsale sources for certainly half off easily, so as I said, this stuff is worth maybe $100 tops, probably closer to $75, so he's grifting from between $100 to $125 off this.