The Eastern Rites stand, presumably because the custom of standing in their area, perhaps in ancient times, was seen as a sign of great reverence or respect, like standing when a dignitary comes in the room.
In the West, kneeling has always been a much greater sign of reverence than standing, to my knowledge, and is definitely much more so today.
Liberals love wrenching legitimate practices of certain times and/or places out of their context and superimposing them in other times/ places where their significance is completely different and often anti-Catholic.
The POINT of kneeling is to humble ourselves before our Lord and realize that we are nothing and He is everything. We do this especially at the consecration when He deigns to lower Himself to come down to us and at communion where we show we are not worthy to receive Him.
In our culture standing connotes we are on equal footing with Our Lord as He is our "bud". So they stand when he arrives "no biggie" and stand when they receive, in the hand, so it's like shaking hands with Him.
They are diabolical in their misdirection and supporting their faith-destroying practices with sophistic disingenuous arguments daring to hide behind Eastern Rite practices to help destroy the Faith in the West.
Standing to receive in the Latin Rite is nothing other than a sign of stupendous pride that has been foisted on well meaning Novus Ordite Catholics whether they wanted it or not.