They convert people into the Newchurch, not into the Catholic Church. Hallow is a venture capital business, and is all about your "prayer experience", which is pure modernism. Its "nice chocolate feelings" Protestantism, disguised as Catholic. They call themselves a "meditation app". Look, they have nice "parishes" and nice apps and it's only $6.99 a month, what a steal.
https://help.hallow.com/en/articles/2880438-how-much-does-the-subscription-cost
No, don't look to these "trads" who get banned from PayPal talking about the Jews, don't try to waste hours driving to a Latin Mass. Stay with us, we can give you all the nice "community feeling" that you'd want. There's no contradiction, we're both equally Catholic, you see!
https://hallow.com/blog/10-million-installs/ - just read this and tell me if you think they care about giving people the actual apostolic Catholic faith or just about giving people a nice, emotional, pastoral "faith experience". There are these Novus Ordites who have this idea that all we need to do is to basically be smart in the worldly sense, so "more VC money = more advertising = more conversions" - "hashtag blessed". So they water down the message more and more to reach more people, until it becomes a "meditation app", because that's acceptable by the world - all while making their "Church" come off of as basically an NGO / startup grifting scheme. I've heard NOers rationalize this behaviour, the mental gymnastics they pull off are insane. Protestants pray a lot too, doesn't help.
I don't even think they mean it evil, they are convinced they are doing good, but they are just completely "dopey", as BpW would put it. They separate prayer from action and they forget that God does not hear the prayers of the unjust. The first step towards God is repentance and cleaning up your house and heart, not mumbling words and deluding yourself. It's worse than if their "converts" didn't know Catholicism at all because, just like the FSSP, they all think they're Catholic and yet they all accept Vatican II, NFP, Catholic feminism, immodesty, "annulments", leftism, etc. And then delude themselves that they can weasel themselves out because they think that the NO is "also" Catholic, so you can take the easy way.
Although God can certainly use imperfect tools, it's very hard for people to find actual Catholicism, if they get the impression that Catholics are all these gαy and effeminate types. It's very hard to undo that damage.