In San Antonio, Texas, J.P. DeLoera, 41, was glued to the Vatican livestream when white smoke billowed from St. Peter's in Rome in April, signaling that the conclave had chosen a successor to Pope Francis. The social media accounts he follows include podcasters, everyday Catholics and clergy such as a baseball-loving friar who has visited Major League stadiums nationwide, engaging with fans outside.
"It's wonderful to see Catholic content producers from all over the world," said DeLoera, a partner at a commerical insurance brokerage company. "I use social media to witness the strength that other Catholics have, but also to continue learning."
Digital missionaries, not influencers
Robinson, of Notre Dame, said that while the Vatican's embrace of content creators reflects an openness to adjust with the times, it's also cognizant of the pitfalls that social media spaces can pose. That's partly why it emphasizes the idea of "digital missionaries" over "influencers."
"When you hear 'influencer,' you tend to associate it with a celebrity or product placement," Robinson said. "A digital missionary is different; it's someone who recognizes the potential to reach the lonely and hurting and heal the wounds that are there."
Radio host McGrady agreed, saying the term influencer "feels skeevy."