So now, back to my point:
Even something as neutral and non-controversial as CHOCOLATE CHIP COOKIES, if Aunt Jane or Grandma had a blog sharing her recipes with the world, NO ONE WOULD FIND THEM using Google, even if they were looking!
The old days of the Internet are effectively OVER.
It's all curated content now. Hard to get noticed, etc. If you don't have money for advertising, you can't rise above the noise. It used to be that "organic (free) search" would send in people: if you build it, they will come. But now? How do you get an audience in the first place, if search engines won't send in people looking for what you have?