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The researchers found that men who were shown photographs of women wearing a red shirt found them more attractive compared to when they saw the same women wearing green or white garments.The study, which tested 96 men from the United States and Austria, also found that the men felt the women would respond positively to their advances...."It is possible that women actually wear red clothing more when they are interested in sɛҳuąƖ encounters. We are currently investigating this possibility, and preliminary evidence suggests that this is indeed happening."...Mr Pazda added: "From a pragmatic standpoint, our results suggest that women may need to be judicious in their use of red clothing."More generally, our finding that female red carries sɛҳuąƖ meaning will likely be of considerable interest to fashion designers, marketers, and advertisers."