Apple Computer apparently wants their customers to worship their products.

"The gleaming, futuristic store designs are another important piece of Apple's retail puzzle, experts say. "Entering these spectacular, fantasy retail environments helps people forget about the outside world," says Tina M. Lowrey, professor of marketing at the University of Texas in San Antonio. "They worship the product like they would in a church." The approach appears to be working: Apple is the top seller per square foot among major U.S. chains, according to a 2012 survey by market researcher Asymco. For the four quarters to August 2011, Apple sold $5,626 per square foot worldwide versus $330 for mall-based stores, the survey found."

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"But Apple's marketing also encourages this tribal following, industry pros say. The company's borderline "fairytale" or "religious" language also helps stir up passionate support for the brand and upsets people when apple is criticized, says Lindstrom, the branding expert and author, who adds, "Apple knows how to inspire its customers." Case in point: the company's website contains this statement about the third incarnation of its tablet computer: "The iPad is a magical window where nothing comes between you and what you love.""

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Apple's executives taking a little quiet time in the company chapel