To me, it seems like the production was handled by too many people, and their collective input resulted in a nonsensical advertisement.
It is very important to make sure that everything makes sense in the ad, to have the ad drive the message clearly and to support the product.
It is possible that the ad may have been designed differently at one point, then someone involved with overseeing the design wanted changes. This happens often in designing ad campaigns.
I do not know who may be at fault, since I am not certain if this ad was designed in-house or whether an outside firm designed it. It is clear that it could have been handled better...