I was given the understanding that your first brown scapular should be blessed, but the many subsequent ones that come after are under the same blessing and it does not have to be repeated.
I believe that's what I heard as well, that each subsequent one needn't be blessed, just the one used at time of enrollment. I believe it's the case because I think the blessing is actually more of you the wearer of the scapular than of the scapular per se. I'm sure it doesn't hurt though. I do believe the medals have to be blessed each time though. But we should confirm, since my memory is rusty.
I felt bad the one time at an SSPX chapel where I took a new rosary I had bought (one of the super-tough ones with the paracord, etc. ... since mine broke so often) and took it the rail since they did that after, say, the 2nd Sunday of each month (can't recall exactly). Well, this particular Rosary also had some medals attached, and I saw the priest going through looking for the blessings for each medal, a St. Benedict's, St. Joseph, St. Jude, Miraculous, etc. I think there are like 5 medals attached to this rosary ... which is rather heavy, made with metal beads and the paracord rope ... so that in a pinch it could easily double as a physical weapon, not just the spiritual one -- since this can do some damage if properly wielded. But the priest felt the need to bless each item separately, where he'd look up the special blessing for each one, and I could see him paging through looking for them.
I actually highly appreciate that. Many priests just make the sign of the cross and apply holy water ... which is technically OK, but the Church has a great treasury of blessings that are both beautiful and powerful, and I don't like the lazy approach there. So I was grateful that he used the specific blessing ... though it was not my intention (as I didn't anticipate it) that he would bless each individual medal attached to the Rosary.