Insofar as women are naturally inclined to vanity, then yes, they are naturally inclined to makeup. But, that doesn't make it virtuous.
Ok, at least you admit that makeup is not in the same universe as pants wearing; thank you. ...I didn't say wearing makeup was virtuous, I said it is a TOOL of beauty, just like clothing or shoes or purses can be. Makeup is an OBJECT; it's not inherently sinful, therefore it could/could not be used as vanity. It depends on the person and their intention/attachment to it.
In former days, it would easier to make the argument that makeup was directly tied to vanity because it was so costly and it was not easy to obtain. So if a woman spent all kinds of time/money to get it, such a purchase is both vain and luxurious and was TYPICALLY considered a wealth or "status" item. Nowadays, however, cosmetics are everywhere, they are cheap, and they are considered a normal part of women's attire. It could still be considered vain to use cosmetics today, but NOT in the same sense as 150 years ago.