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The problem is that the logo is a result of modern commercial branding, a worldly, money-making, marketing for profit tactic. The main purpose of modern logos like the SSPX hearts is copyright their identity, not draw the attention to God. The two hearts logo didn’t start out as a commercial brand, but that’s what it has turned into.
Outside of the SSPX, NO ONE would recognize that logo as two hearts. It's modern, and tacky.