Send CathInfo's owner Matthew a gift from his Amazon wish list:
https://www.amazon.com/hz/wishlist/ls/25M2B8RERL1UO

Author Topic: SSPX Logo  (Read 6568 times)

0 Members and 1 Guest are viewing this topic.

Änσnymσus

  • Guest
Re: SSPX Logo
« Reply #25 on: July 23, 2026, 03:27:43 PM »
The SSPX “logo” has been discussed before. Unless mistaken, the double sacred hearts is a legitimate Catholic image. It can’t be copyrighted for commercial purposes.
It’s like +JMJ+. Anyone may use it.
I’d object if the vestments featured SSPX embroidered in gold! Or ABL for Archbishop LeFebvre. Either would be would be wrong.
Yes it was discussed before...so what?  It's now gone from being on an alb where it's hard to see to a prominent vestment.
Who outside the SSPX faithful would know that it is supposed to represent the two hearts?  It looks like some kind of a container not unlike my cookie jar minus the +.  Vestments should be reverent including all images not some commercial branding image.  
The devil always has a plausible explanation for doubtful things.

Offline Matthew

  • Mod
Re: SSPX Logo
« Reply #26 on: July 23, 2026, 03:44:41 PM »
This is clearly a LOGO. Let's keep it real. I'm not one for pretending.

Yes, they can say it's the Sacred Heart of Jesus/Immaculate Heart of Mary.

But in that particular "form" it's 100% a LOGO for the Society of St. Pius X.

With the certain proportions, line art style, a SPECIFIC SVG (vector graphics) IMAGE -- that is the SSPX LOGO and everyone knows it.

And let's not FORGET the FACT that the SSPX went crazy about their "brand" and the control thereof about 2012. They spent money-that-folds on a corporate branding agency, after which time all their websites, media outlets, and endeavors began "unifying" under a pre-determined message, look, font, color scheme, etc.

Slightly before 2012, I was even approached by the SSPX and they amended my own contract with them. I was selling CDs containing material recorded at their US Seminary. What was the main idea they wanted? They wanted control of their brand. They were willing to give me back my paltry royalties, in exchange for me removing ALL REFERENCES to the SSPX and where these recordings came from. Of course I didn't care, since I wasn't exactly riding on their coat-tails. Quite the contrary. I made my own website, SEO, brand loyalty, customer base, etc. But the point is that they already wanted their name back, just a few years before 2012.

Just like any other corporation wants to promote a given image everywhere -- the SSPX started doing this in 2012. It's 100% Madison Avenue, Capitalism, corporate image branding. Like I said, that's literally what the Corporate Branding Agency does for a living -- establishes and maintains corporate brands for various corporations.

And the SSPX got in line with a wad of cash to enlist their ongoing services.


Re: SSPX Logo
« Reply #27 on: July 25, 2026, 06:04:03 AM »
Interesting. So they sort of highjacked it. It’s true that when trads see it, they automatically think, “SSPX.” 
The whole branding trend was popular in the 2010’s. The school I worked for spent a lot of money on it in 2014. They came up with a truly ugly logo that looked like it was designed by a couple of hippies on acid. To offset the cost, they updated and added to the schlock sold by the school. Everyone was supposed to replace the school crest on students’ uniforms. The crests went from $3.00 to $5.50. Depending upon the grade level, this meant parents had to purchase from three to five crests for each child. Let’s say you had two children in the school, it adds up in a hurry. Cost for two children, one in upper school, one in elementary, that comes to $49.50. Then they had be able to remove the old crests and replace them with the new without destroying the uniforms. It was “recommended” to have this done professionally, as a messed up uniform or improperly sewn crest was unacceptable. The uniform company did this for a commercial fee. I did it privately for a little less, my class only, cash only. It was strictly under the table, although a few of my colleagues knew about it. “Don’t ask; don’t tell.”
I had a few of the school items, fleece jacket, mug, notebook, and pen/pencil. All had the original logo from 1948. The new branded logo was so ugly, I bought nothing after 2014 through 2020. What worked for 66 years and was continuing to work, needed updating at great cost? It’s the scourge of Modernism at work. 

Re: SSPX Logo
« Reply #28 on: July 25, 2026, 06:19:13 AM »
Is it unusual for different orders / congregations to put their symbol on vestments? Jesuits the IHS sun, Carthusians the globus, etc.

Änσnymσus

  • Guest
Re: SSPX Logo
« Reply #29 on: July 25, 2026, 07:06:49 AM »
What about the SSPX logo now going above the sanctuary? (see attached photo)